• Think Tank: With Generation Z, It's the Gray Areas That Matter

    6 monthes ago - By WWD

    Data, data, data. We live in a world so consumed and often distracted by the false comfort of data and the pursuit of measurable ROI that many of us fail to recognize trends, evolutions and movements when they are sitting right in front of us. Because of our reliance upon quantifiable facts, we have lost our intuition - our ability to listen and trust what we hear and see. Instead, we assume data is somehow more objective and absolute when, in fact, it is simply information that can be interpreted in a myriad of ways.
    We, like many of you, have spent our lives finding insights through...
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