Saratoga Favorite Hopes to Win the Home Fragrance Race
5 monthes ago - By WWD
Before the concept of influencers evolved, there were tastemakers who could ignite product sales. In Saratoga Springs, N.Y., few faces are more powerful than socialite Marylou Whitney.
Whitney's passion for a local florist, Gibson & Dehn helped the business expand. Building upon his family's heritage of 120 years serving the Saratoga community, Michael Dehn Breault formed a team to launch a retail arm called Gibson & Dehn in 2017. Leveraging the expertise in florals and botanicals, the company is building sales in candles and diffusers.
According to data from The NPD Group, it is a fertile...
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