Ones to Watch: Brands to Check Out at the Vegas Shows
2 monthes ago - By WWD
FairPlay Brand has been around since 2014, but the company has gone through several iterations since its founding.
Originally, it was “a quick-to-market bottoms brand” that was sold at PacSun, according to brand director Jeff Scott. But after Scott joined the Huntington Beach, Calif.-based company in early 2015, he drew on his background as a buyer for Tillys, Urban Outfitters and others and set out to reinvent the label. His goal was to create a streetwear-influenced aesthetic that could sit between the fast-fashion brands and the expensive labels such as Fear of...
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