• Emotions: Avon's Next Big Bet

    4 monthes ago - By WWD

    Avon is adding a new element to its turnaround - emotions.
    The beauty company, under the leadership of new chief executive officer Jan Zijderveld, has released a white paper that highlights the increasing importance of emotions, backed up by data, in its business. The paper is set to be presented at the Innocos Summit on Thursday.
    “Technology needs to be harnessed through the lens of humanity - through people, their feelings, their desires. There is an emotional need at the heart of all our choices that is at the core of the future of beauty,” writes Zijderveld in the...
    Read more ...