• First look: Allbirds flies into London

    28 days ago - By Drapers

    US sustainable footwear brand Allbirds has opened its first European store, at 121-123 Long Acre, in London's Covent Garden.
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  • Allbirds' ‘almost nondescript' brand of footwear lands in UK

    Allbirds' ‘almost nondescript' brand of footwear lands in UK

    29 days ago - By The Guardian

    US firm that makes simply styled shoes out of eucalyptus, wool and sugar cane opens Covent Garden store The stakes are high when it comes to sustainable fashion, and the UK's newest addition is set to raise them even higher this week. Allbirds, the San Francisco-based shoe brand that makes its trainers out of eucalyptus, wool and sugar cane, is opening its first UK store in London's Covent Garden on Wednesday and, if the reaction is anything like what's happened in the States, it's going to cause a stir. Since its official launch in March 2016, the brand has sold more than 1m pairs of its...
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