Victoria's Secret Connects Online, But Not in Stores
2 monthes ago - By WWD
Victoria's Secret continued to slip in July with comparable sales falling 4 percent - on top of a 10 percent decrease a year earlier.
The chain's growth in beauty was offset by declines in its core lingerie business and its Pink brand, while merchandise margin rates were “down significantly driven by increased promotional activity,” according to spokeswoman for parent company L Brands Inc.
The firm's Bath & Body Works business continues to perform much better, comping up 10 percent.
L Brands said its second-quarter profits would come in at the high-end of its prior guidance, calling for...
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