Stella McCartney Raises Breast Cancer Awareness with Campaign and New Lingerie Set
2 monthes ago - By WWD
THE GOOD FIGHT: Stella McCartney has tapped Sofia Vergara for her annual Breast Cancer Awareness campaign. The campaign has two parts, with the first launching Monday and the second to be released in October.
The first of the two-part campaign has images of Vergara wearing McCartney's limited edition bra and brief set named Rose Romancing, which will launch on the brand's website and social channels.
The campaign is meant to highlight the global impact of breast cancer and underline the need for preventative education and advanced breast cancer care.
Sales of the lingerie set will benefit...
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