Nordstrom Extends Size Range to 30 Stores
11 days ago - By WWD
Nordstrom, seeking to make its shopping experience more inclusive, has ramped up its extended sizing offering to 30 stores and online, with 100 brands involved in the initiative.
“We remain focused, inspired and committed to inclusivity and having more sizes available to serve customers,” Tricia Smith, Nordstrom executive vice president and general merchandise manager for women's apparel, said Tuesday.
“It's been hard work and we're making progress,” Smith added. “Style and fashion apply to everyone. We don't view being size-inclusive any differently than the need to be more inclusive...
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Nordstrom expands extended sizing to 30 stores
11 days ago - By Fashion United
Nordstrom has announced it's adding extended sizing to 30 stores and over 100 brands adding more zeros, 2's, 14's, 16's and 18's across multiple categories, including denim, dresses, swimwear, activewear and lingerie. New signage highlights the extended sizes in the participating stores.
The initiative launched at Nordstrom Century City in Los Angeles in October 2017, with participation primarily coming from denim brands including Topshop, Rag & Bone and Madewell. For holiday 2017, Nordstrom launched the initiative online with 40 brands making extended sizes. At that time, the retailer set...
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