EXCLUSIVE: British Heritage Lingerie Brand, Myla to Relaunch Under New Owner Garry Hogarth
6 monthes ago - By WWD
LONDON - The British lingerie brand Myla is set to make a comeback - and take on its competitors - under its new owner Garry Hogarth, the former chief executive officer of Agent Provocateur.
Hogarth, who left Agent Provocateur in 2016, a year before it was put into bankruptcy protection under former owners 3i and later sold to its current owner Four Holdings, said he's aiming to add a point of difference to the luxury lingerie category with a brand message that speaks to today's woman.
“There are two big companies globally: Agent Provocateur, which is known for its overtly sexual...
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