Streetwear trend gives way for more tailoring, says Joyce merchandising head
2 monthes ago - By Fashion United
In a metropolis notorious for streets lined with luxury flagship stores,
Joyce has set itself apart as a select high fashion destination. The Hong
Kong multi-brand boutique has also opened two stores in Shanghai and
Beijing. FashionUnited spoke to Michael Mok, General Merchandise Manager of
Joyce, who scouts talent around the world and introduced labels such as
Thom Browne, JW Anderson and Vetements to Hong Kong. At fashion fair,
Centrestage, he shared his view on trends, future expansion plans for
Joyce, budding fashion talents from Hong Kong and mainland China, as well as why...
Read more ...
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