• Anya Hindmarch launches immersive retail concept around organization

    9 days ago - By Fashion United

    Anya Hindmarch plans to host a series of talks and workshops to inspire consumers to get organized. The London-based accessories designer has turned her attention towards the more community-driven aspect of retail.
    Hindmarch recently held an event series during London Fashion Week, in the form of an art installation at the Whitehall Banqueting House that invited consumers to relax on a cloud-like beanbag while being immersed in Hindmarch's brand. The designer's shift towards a more engaging approach to reaching her consumers started with her artistic installation of heart-shaped balloons...
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