• Herno to Celebrate 70 Years of Outerwear Innovation at Pitti Uomo

    11 monthes ago - By WWD

    Herno is celebrating its 70th anniversary with a special event on June 12 during Pitti Uomo.
    The Italian outerwear specialist will showcase its history and heritage with an installation at Florence's Stazione Leopolda.
    “We will set up a library on two floors where there will be areas dedicated to different themes, such as trends, manufacturing, history, sustainability, down products and technology,” said Claudio Marenzi, Herno's president and chief executive officer, who inherited the company founded by his father Giuseppe Marenzi in 1948. “We chose the library, an element which we always...
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  • Ones to Watch: Scandinavian Manifesto

    11 monthes ago - By WWD

    PARIS - Pitti Uomo is in for some Scandi-cool fever with 17 Nordic brands set to participate in the ninth edition of the Guest Nation section of the Florence-based men's wear trade show. The space is located in the Arena Strozzi at the site's Fortezza da Basso.
    The selection, made in collaboration with Danish trade show Revolver, spans fledgling brands such as Forét, a unisex label working primarily with organic cotton; Tonsure, founded by buzzy talent Malte Flagstad, and sustainable denim label Blanche, as well as established players like Norse Projects, Hope and Filippa K.
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  • Siviglia ICONS to Debut at 94th Pitti Immagine Uomo in Florence

    Siviglia ICONS to Debut at 94th Pitti Immagine Uomo in Florence

    11 monthes ago - By Fashion Week

    Siviglia ICONS Preview Coming to Pitti
    Represented by Guitar PR.
    Florence, a city that is a symbol of rebirth and the world's menswear capital, will be the setting for the striking “Siviglia ICONS” vernissage in the city's historic town center.
    A site-specific installation will display, like contemporary works of art, three menswear garments that have become brand icons: the 5-pocket style, luxury denims and tailored chino trousers.
    The aesthetic universe of the brand is completely involved by focusing on its core product with its internationally recognized strengths. Siviglia trousers are...
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