• VIP.com and BFC Cement a Cross-Cultural Partnership With a C-Pop Fashion Show

    12 days ago - By WWD

    LONDON - Chinese fashion e-commerce site VIP.com is serving up a taste of Chinese fashion and C-Pop with the launch of a multi-brand runway presentation on September 13 that will kickstart London Fashion Week, which runs from Sept. 14-18. Held in partnership with the British Fashion Council, the show will spotlight four designers, Life on The Left, Bailuyu, Kisscat and Mukzin.
    VIP.com is the BFC's first Chinese sponsor and works with more than 20,000 global brands. It has 300 million consumers of which 52 percent are interested in designer brands, offering a huge opportunity to the British...
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