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Place Vendôme Jewelers Strike Out Into New Domains
7 monthes ago - By WWD
PARIS - The once-guarded realm of high jewelry demonstrated new verve, diversity and digital savvy during Paris Couture Week.
Technology muscled its way in: Cartier spotlighted necklaces with designs augmented by computers, while Buccellati, known for intricate, centuries-old chiseling methods, has employed a wide-eyed virtual influencer. Cultural diversity is making inroads - Asian houses Anna Hu and Mikimoto joined the official calendar of the Fédération de la Haute Couture et de la Mode.
And intense competition to capture imaginations has pushed boundaries, resulting in a profusion of...
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