• JET SET is reborn under Creative Director Michael Michalsky

    8 days ago - By Fashion Week

    JET SET is reborn under Creative Director Michael Michalsky
    Represented By OBCM.
    JET SET, the pioneering luxury skiwear brand founded in St. Moritz in 1969, announces its forthcoming relaunch under the creative direction of Michael Michalsky, who will lead all product design and brand experience to reconceptualize JET SET as a genderless, performance-inspired global sportswear label for the millennial-minded.
    Michalsky's vision for JET SET debuts with a bold, graphic brand flag that is rooted in the archive and ties to the label's Swiss-German heritage yet is executed in a modern color...
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