One-piece wonders: why swimsuits have put bikinis in the shade
4 monthes ago - By The Guardian
More modest costumes that can be worn both off and on the beach are the hot ticket This is the summer of the swimsuit, with sales of one-pieces currently surpassing sales of bikinis across the board. On the high street, a spike in sales at Primark has been explained by a demand for swimsuits, among other seasonal things. At Net-a-Porter, sales of one-piece swimsuits have seen 27% year-on-year growth. According to new brand Les Girls Les Boys, the percentage for sales is roughly 60% swimsuits versus 40% bikinis. Ever a reliable yardstick, social media is in step with the retail industry...
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