Urban Outdoor: Mammut brings nature and fashion together
5 monthes ago - By Fashion United
Even classic outdoor brands want to benefit from the current outdoor boom in fashion and lifestyle. Brands like Mammut dare to go to Berlin. Outdoor becomes respectable.
Last week, a brand debuted at Berlin Fashion Week that one would have never expected there a few months ago: Mammut. The Swiss outdoor brand presented its new line, Mammut Delta X. So far, the brand stood for "Absolute Alpine" and thus for everything to do with mountain sports. Fashion is generally considered suspicious by outdoor people: too much appearance, too little reality. Too little form follows function when it...
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