• Track-suits: Tommy Hilfiger's creepy new clothes know how much you wear them

    2 monthes ago - By The Guardian

    Tommy Jeans Xplore items contain a bluetooth chip that will also track customers' location Clothing stores have long employed all kinds of sneaky behaviour to make you want buy their products. The store assistants tell you you look fantastic in everything, the changing mirrors make you look skinnier, they play music that encourages people to make more purchases. Then often when you get home, those trousers don't look so good after all, and they stay at the back of your closet forever more. Tommy Jeans, part of the Tommy Hilfiger brand, believe they can solve this part of the problem. Their...
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  • Tommy Hilfiger's new clothing knows how much you wear it

    Tommy Hilfiger's new clothing knows how much you wear it

    2 monthes ago - By Dazed Digital

    As if having our phones, laptops, and tablets listening in to our every conversation and recording our every move wasn't enough, Tommy Hilfiger have taken things one step further, with the launch of a new Tommy Jeans line named Tommy Jeans XPlore.
    The 'innovative' new collection will incorporate a Bluetooth chip into a series of hoodies, jeans, and denim skirts, as well as a number of accessories, in an attempt to create “a micro-community of...
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  • Tommy Hilfiger launches smart clothing line that rewards you for wearing it often

    Tommy Hilfiger launches smart clothing line that rewards you for wearing it often

    2 monthes ago - By Fashion United

    Tommy Hilfiger is the latest label to jump on the smart clothing bandwagon. However, instead of making clothes that help wearers track their vital signs or sports performance, the brand chose to use the technology as part of a loyalty program. Yesterday the company launched Tommy Jeans
    Xplore, a new capsule collection available only in the United States.
    Powered with smart-chip embedded technology, it allows wearers to pair their items with the company's Xplore iOS app, using Bluetooth. Once paired, the app will track how many times the items are worn. Basically, consumers will be rewarded...
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