Power to the People: Populist Spirit Sweeps Through Men's Wear, With Empowered Consumer
19 days ago - By WWD
With uprisings, political angst and the gilet jaune now the latest streetwear accessory, the upcoming men's collections in London, Milan and Paris will unfurl against a backdrop of unrest as a populist spirit spreads across Europe.
Another brand of populism is on the rise, too: Fueled by Instagram and other social media, male shoppers are engaged, clued-up and demanding about their fashion like never before, craving newness and in some cases spending more than their female counterparts.
Retailers are part-delighted - and part-awestruck - as they engage with this new male shopper, who can't...
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