• Goat Enlists Los Angeles Lakers' Kyle Kuzma to Help Build Brand Buzz

    1 month ago - By WWD

    EXPRESS YOURSELF: Online sneaker reselling marketplace Goat has inked a deal to have Kyle Kuzma serve as the face of its brand.
    The Los Angeles Lakers player, as part of the deal, will don various sneakers sourced from Goat throughout the season during and outside of games. The deal reflects a seizing of the NBA's reversed course on a rule that had dictated what sneaker colors players could wear on the court. The rule change now allows for any color footwear during games.
    For Goat, Kuzma marks the first time the company is spending to have an ambassador for the brand and follows a flurry...
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  • Kyle Kuzma Signs With GOAT to Wear Hyped Sneakers in the NBA

    Kyle Kuzma Signs With GOAT to Wear Hyped Sneakers in the NBA

    1 month ago - By Hypebeast

    Following the news that the NBA was removing all footwear color restrictions for the new season, sneaker resale platform GOAT has announced a partnership with LA Lakers' Kyle Kuzma. The deal will see Kuzma represent GOAT both on and off court by wearing rare and hyped Nike sneakers provided by GOAT.
    Announcing the news, Kuzma explained his relationship with GOAT: "GOAT has inspired me to start collecting more seriously and build my style around sneakers. People assume that, as an NBA athlete, you can get access to any kind of sneaker you want. When in reality, it's hard to get the...
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