• Erdem x H&M: See The Full Lookbook and Collection

    7 days ago - By Fashionista

    When Swedish fast-fashion retailer H&M announced back in July that its next designer collaboration would be with London-based label Erdem, helmed by Canadian and Turkish designer Erdem Moralioglu, it wasn't exactly a subtle affair. The capsule was teased with a...
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  • ERDEM x H&M's Latest Lookbook Is for the Dapper Gentleman

    ERDEM x H&M's Latest Lookbook Is for the Dapper Gentleman

    7 days ago - By Hypebeast

    ERDEM and H&M , after teasing their collaboration with a video earlier this summer , have unveiled their unique new lookbook that was created by celebrated photographer Michal Pudelka. Pudelka emboldens the collection through the use of different elements and designs, such as flowers, while managing to capture the essence of the two brands.
    The photographer had this to say about his recent work, “ERDEM x H&M is a collection that really spoke to me, and I wanted to create for it a lookbook with a twist. I love to add elements of surprise and surrealism, and thought of details to enhance the...
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