• Behind the HYPE: How Oakley Cemented Its Place in Sports, Fashion and Beyond

    13 days ago - By Hypebeast

    California-based Oakley counts its first big success in the ‘90s, having tackled a slew of collaborations with major athletes including Michael Jordan at the time. One of the brand's most loyal wearers, Dennis Rodman , even donned a pair courtside and in his role as Yaz in the 1997 cult film favorite Double Team. The eyewear mainstay continues to attract a star-studded clientele with Kim Kardashian , Bad Bunny and Pharrell Williams owning several pairs from the brand's longstanding franchise of performance sunglasses. It's difficult to pinpoint Oakley's runaway success in the '90s to any...
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