Nick Jonas and John Varvatos Expand Collaboration Into Fragrance
5 monthes ago - By WWD
Nick Jonas and John Varvatos are extending their collaboration into men's fragrance.
The extension comes on the heels of a successful fashion capsule called JV x NJ launched last spring. Coinciding with the fashion launch, Jonas became the face of the designer's brand. He previously was featured in the campaign for Varvatos' Artisan Pure and appears in the marketing for the JV x NJ fragrance.
Jonas told WWD earlier this year that he met Varvatos a few years ago at a dinner and immediately bonded over their shared passion for travel, cars and fashion, and eventually decided to team up to...
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