• EXCLUSIVE: BlueGem Capital Partners Breaks Into Beauty M&A, Buys Iconic London

    4 monthes ago - By WWD

    LONDON - BlueGem Capital Partners, owner of Liberty London, is leaping into the beauty M&A arena with the acquisition of a majority stake in the indie makeup brand Iconic London, known for its illuminators, contouring and highlighting products and Instagram-friendly formulations.
    BlueGem did not disclose the terms of the deal, but said that Jade Elliott, a former makeup artist who founded the company three-and-a-half years ago from her home in Essex, England, will stay on full-time to build the brand.
    The plan is to quadruple sales, which are understood to be under 10 million pounds, and...
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