• The Importance of Being Cool in Today's Luxury Business

    6 monthes ago - By WWD

    MILAN - Luxury is about sexiness.
    That is what emerges from the eighth edition of “The Luxury and Cosmetics Financial Factbook” annual study, which was released Wednesday by consulting firm Ernst & Young.
    According to the research, which offers analysis and statistics on current trends based on the data of 28 listed companies from the luxury and beauty industries, the “coolness” a company and its products express is the key ingredient behind all of the great growth stories today.
    “Ten years ago, if you had quality, heritage and retail doors in the right locations, your performance was in...
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