• Thinx Creates Period-Proof Underwear for Teens, Tweens

    3 monthes ago - By WWD

    Thinx is expanding its consumer base.
    The period-proof underwear line is introducing Thinx , a brand targeting teens and tweens, ages nine through 16, who are just learning about and experiencing their periods.
    “The first few years of having a period can be challenging for tweens, teens and their parents. Our customers have repeatedly requested a product designed for young people with periods, and we listened,” said Maria Molland, chief executive officer of Thinx. “With the launch of Thinx , parents have the opportunity to help ease their tween and teen into period management by providing...
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