• Digital Download: Coty Unveils Google Assistant Tool for Clairol

    8 days ago - By WWD

    There was once a point where Fred Gerantabee stood in a bathroom trying to use a suction cup to stick a cell phone to a mirror.
    It was in the early days of voice technology, and he and his team gathered in that work bathroom to try to envision how voice technology could impact bathroom-based beauty routines - like home hair coloring.
    These days, as vice president of global digital innovation at Coty Inc., Gerantabee remains bullish on voice technology - but things have progressed significantly since the suction cup.
    On behalf of Coty, he's partnering with Google to launch a program for...
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