• Influence Peddler: Sona Gasparian's Journey From Armenia to Makeup Entrepreneur

    5 monthes ago - By WWD

    Sona Gasparian has come a long way from applying coworkers' makeup at her job in a mortuary to creating her own makeup brand called Pérsona Cosmetics, now sold on Ulta.com.
    Gasparian moved to the U.S. from Armenia when she was 12 years old. Not speaking English, it took her a while to become acclimated to her new home. “I got a job at a mortuary where I used to bring my makeup bag and do all the girls' makeup,” Gasparian recalled. After attending a makeup school, she was hired at a MAC counter where she broadened her experience. “I recommend that to anyone starting out. That's where I...
    Read more ...